Rockx
RockX Museum App: An AR journey app for music and instrument enthusiasts.
Project brief
The RockX AR Museum App is an augmented reality application designed to enhance the visitor experience at the RockX Museum. It offers interactive features that allow users to explore exhibits, learn about rock music history, and engage with digital content in new and immersive ways.
The goal
Help visitors discover museums and exhibitions to increase museum engagementImprove and sustain the ongoing relationship between museums and visitors
Responsibilities
Conducting interviews, Wireframing, B2C mobile Design, prototyping, conducting usability studies.
Project Duration
2 months
My Role
Research, Persona, Dashboard Overview Design, Prototyping, Testing.
Team
Individual project
Tools used
Figma / Figjam,
Axure rp, Canvas
Google
Analystics, Miro.
Problem
No off-the-shelf software is available for managing the museum's digital presence that the staff finds acceptable. Due to the lack of an intuitive map and clear direction, navigation for users around the museum might be a confusing and frustrating experience.
Solution
A digital solution to enhance visitor experience and engagement both remotely and in person.
Design Process
Research
Define
Ideate
Design
Testing
-
Survey
-
Interviews
-
Persona
-
Journey mapping
-
Sketches
-
Conceptual
Model -
User Flow
-
Mockups
-
High-fidelity prototyping
-
Usability Testing
-
Iteration
Iteration
Research and Insights
-
METHODOLOGY User Interviews / Survey / Competitor Analysis
-
RECRUITING STRATEGY Screener Survey​
-
RECRUITING METHOD Social Media Platform / Connections / Word of mouth
-
SCRIPT Open-Ended high value questions with follow-ups
25
Participants
5
Interviews
Findings
​
70%
89%
Feel disconnected: The museum doesn't have a way to engage. audience and make them feel connected.
89% Low Engagement: There are loads of museums that do not provide interactive events.
75%
75% Old school approach: The old-school manual billing system and old technologies.
Pain Points
"The museum still uses old and outdated audio guides, signs for explanations, and old-school plans to navigate."
"The museum had no interactive way to create a better digital experience for the visitors."
"The museum had old offline ticketing systems which made visitors stand in queue for longer time."
Personas
Quanshay D'Amelio
Journalist for Magazines
Empathetic Need: Nostaligia, travel, Get Experience of AR
Quanshay is a journalist for Rolling Stone magazine.
​Her goal is to write captivating stories, and her recent interest has been in Rock n Roll, with the combination of the nostalgia it brings to older people and the retro novelty it sparks in younger people. After hearing of RockX, an interactive museum, she aims to travel to the location to fully assess the immersive experience.
Carter
Event Planner
Empathetic Need: Time, Music Engaging experience, nervousness.
Carter is an event planner at a medium-sized company, and wants to hold a corporate event at RockX. Because there are multiple people involved, he wants an accurate gauge of the time and the nature of the event. He is a little nervous to schedule an event outside the company building, but he also vants an engaging experience for the event attenders.
Jim
Employee
Empathetic Need: Mentoring childern about music, Love music.
Jim works for company and loves the different types of music and want to share this passion for music with his children. He is searching for some app or technology like AR because he believes it will create interest in his children. He also enjoys watching movies and listening to new songs.
Mark
Teenager
Empathetic Need: Destress, Dream big.
Mark is a local high school student with a big passion for rock music. He even bought an electric guitar with pocket money that he has saved up since middle school. Although Mark hasa band made up of friends, he knows he has to put studies before rock music. He still dreams of possibilities. For Mark, immersing himself in rock music
Journey Map
A journey map was then visualized of the process that the user went through in order to accomplish a goal
Conceptual Model
Object-Action Matrix
Object/Action | Visitor | Events | Exhibit | Tickets | Tour |
|---|---|---|---|---|---|
Share | X | X | X | X | X |
Purchase | X | X | |||
Plan | X | X | X | X | |
Learn | X | X | X | X | X |
Object- Atrribute Matrix
Visitors | Events | Exhibits | Tickets | Tours |
|---|---|---|---|---|
Name | Event Name | Physical Stuffs (T-shirt, coffee, mugs, books, posters ) | Special events tickets | Individual |
Visit Plan | Workshops | Relationships & Games | Workshop tickets | Time |
Photo | Band & Artists | History | Entry tickets | Exhibit/Event Name |
Cart | Events (Date & time) | Band, Artists, Guitar, Genre | Age (Teen, Adults, Seniors) | Date |
Concert (live streaming, spotify, details) | Music(CD, downloads) | Concert event tickets | Group |
Prioritization Matrix
Usage/Priorities | By Few | By Many |
|---|---|---|
Financial | Purchase exhibits items ( music, physical stuff)
Purchase Events and Exhibit tickets | Purchase tickets to enter into the museum |
Rare | Share exhibits and events | Subscribe to mailing list |
Frequent | Learn ( AR content, concerts, exhibits, events),
Experience ( events, exhibits, workshops) | Learn ( Workshop, Events)
Share music and details with friends
|
User Flows
Use Case- Exhibit Flow
User come with plan from website and use scan code to enter in exhibition.
Use Case- Events Flow
User come with plan from website and use scan code to enter in Concerts and workshops.
Sketches
Design Mockups
Click pre-planned tour to know tour details
Bottom navigation to explore eveents, exhibits, account, planed/unplanned tours
Switch to workshop page, and serach aacording to band /artists
Add concert/workshop in your tour plan
Search according to band and artist.
Add concert in your tour plan
Era's tour: 19070's, 1950s, 1990s, 2010+
AR screen showing the direction of planned tour.
Entering in the exhibit user can automatically listen to the instruments/ songs sung by artist/band.
Direction whre to go next.
Icons shows automatically on the screen . The icons are detials of the instruments /artists and other gift icon is merchandise. Live streming can be done by clicking on red video icon
The details button are detials of the instruments /artists and other gift icon is merchandise. Live streming can be done by clicking on Live Streaming button
Testing
Before testing
Replace and add some features:
1. Replacing live streaming to video icon.
2. Replacing details with just single "i" icon - it just shows the detail of band, unlike previous one where all the information was in one place.
3. Added gifts/merchadise, about guitar, about artist icons.
This icons and details appears on screen accoding to the movement of user in events
After Testing
Reflections and Learnings
What went well
-
LearningsSuccessful AR integration and positive user feedback.
-
​Benefitted from a collaborative approach.
Learnings
Being an aspiring product designer, working on this product not only taught me the basics I should be aware of while collaborating with different teams but also introduced me to the niche of exploring a rich rock and roll culture and people's expectations towards the music genre.
